The digital marketing mix is one of a franchisee’s biggest weapons in gaining an edge over local competition. You already have the brand, the credibility, and the product — what you need is local targeting to get customers in your door. Most franchisees limit...
One of the biggest perks of franchising is having a proven business model and marketing plan. When you buy in, you are given a strategic marketing plan that is updated often and gives you all the tools for success, or at least it seems that way. Unfortunately, many...
Hiring an agency in 2021 is crucial to support your brand’s future, so let’s empower you with some value going into these conversations. Entering into the world of Digital Marketing Agencies, the spectrum of nuance and what feels like a thick fog of confusion...
When it comes to retail locations and multi-unit brands, the struggle to choose between quality local SEO or pay-per-click advertising is real. You can set up your website as a large site that generates SEO value for the brand as a whole or you can set up individual...
The question we get asked all the time is, “how much should I spend on marketing in 2021”. The answer to this comes from the answer to these three questions. 1. What is your revenue goal for 2021? The reason this question is important is because it sets the table for...
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