Rescue Plan for the Franchisee

Rescue Plan for the Franchisee

One of the biggest perks of franchising is having a proven business model and marketing plan. When you buy in, you are given a strategic marketing plan that is updated often and gives you all the tools for success, or at least it seems that way. Unfortunately, many...
Questions to ask your Agency Partner

Questions to ask your Agency Partner

Hiring an agency in 2021 is crucial to support your brand’s future, so let’s empower you with some value going into these conversations. Entering into the world of Digital Marketing Agencies, the spectrum of nuance and what feels like a thick fog of confusion...
How much should I spend on marketing in 2021?

How much should I spend on marketing in 2021?

The question we get asked all the time is, “how much should I spend on marketing in 2021”. The answer to this comes from the answer to these three questions. 1. What is your revenue goal for 2021? The reason this question is important is because it sets the table for...