Marketing segmentation is a difficult task for any business to manage, especially if you are targeting multiple demographics based on seasonality or different offerings. Small businesses and franchises want to harness the attention of as many consumers as possible,...
Advertising is a double-edged sword. And we don’t mean that literally. You see, advertising is essentially a way of earning name recognition and staying top of mind. As a franchisee, you have some instant name recognition and credibility, and when it comes time to...
The business world is inherently a competition, especially when you’re running a small business or franchise. What sets you apart from other businesses in your area isn’t just the products you offer or the service you work so hard to create. It’s the marketing you put...
Data is the bloodline of marketing. It’s what businesses have used for over a century to reach, connect to, and sell to their customers. Fifty years ago, data was much simpler and consisted mainly of a Rolodex, and the marketing methods deriving from it were not...
Your business’ grand opening should be exactly that – grand. It should have high foot traffic and even higher sales numbers and the hustle and bustle of the holiday retail experience, but focused solely on your new storefront. Unfortunately, however, this is not the...
Visit us at IFA! Our booth is #1826 The 2022 Annual Convention hosted by the International Franchising Association (IFA) will be held February 26 – March 1 in San Diego. This premier networking event is an opportunity to connect and learn from key players in the...
Many business owners, especially franchisees, struggle to figure out a digital marketing strategy that is both efficient and cost-effective. At PureDriven, a marketing firm specializing in franchises, we understand what it’s like completely – spending hours...
Local advertisers vs National focused advertisers. While national advertisers may be better known for Super Bowl commercials and national brands, “mom and pop” franchisees depend on hyper-local advertising. What’s the Difference? As their names suggest, local...
Why word of mouth is still the best way to build a brand in 2022 (but digital marketing done with the right strategy will accelerate your local efforts and increase word of mouth faster for sustainable growth. Despite all of the marketing trends and tricks that come...
Digital marketing for small businesses and franchises is beyond complex. Not only are there hundreds of channels through which you can target advertising and content, but the methods for doing so are equally endless. Digital marketing is also an indirect approach...
