Best Ways To Reach Gen Z

Best Ways To Reach Gen Z

Marketing segmentation is a difficult task for any business to manage, especially if you are targeting multiple demographics based on seasonality or different offerings. Small businesses and franchises want to harness the attention of as many consumers as possible,...
What is PureDriven’s Secret?

What is PureDriven’s Secret?

The business world is inherently a competition, especially when you’re running a small business or franchise. What sets you apart from other businesses in your area isn’t just the products you offer or the service you work so hard to create. It’s the marketing you put...
Why PureDriven?

Why PureDriven?

Many business owners, especially franchisees, struggle to figure out a digital marketing strategy that is both efficient and cost-effective. At PureDriven, a marketing firm specializing in franchises, we understand what it’s like completely – spending hours...
Local Vs. National Advertising Focus

Local Vs. National Advertising Focus

Local advertisers vs National focused advertisers. While national advertisers may be better known for Super Bowl commercials and national brands, “mom and pop” franchisees depend on hyper-local advertising. What’s the Difference? As their names suggest, local...
Word Of Mouth Is The #1 Way to Build a Brand

Word Of Mouth Is The #1 Way to Build a Brand

Why word of mouth is still the best way to build a brand in 2022 (but digital marketing done with the right strategy will accelerate your local efforts and increase word of mouth faster for sustainable growth. Despite all of the marketing trends and tricks that come...